Samsung’s smartphone strategy has always involved launching a wide range of handsets that span various sizes and price points. The company’s efforts are clearly working — Samsung earned $6.4 billion in profit last quarter alone — but a number of pundits refer to Samsung’s strategy as “spray and pray,” suggesting the company simply launches as many devices as it can and hopes that some connect. As harsh as that may be, CNN has an even less flattering term it uses to describe Samsung’s most recent efforts: “gadget spam.”
In an article on CNNMoney, Samsung’s new Galaxy S4 smartphone lineup is bluntly referred to as gadget spam, likening Samsung’s smartphone strategy to unsolicited bulk email messages that do little more than flood inboxes and enrage recipients. “When the Galaxy S4 launched in April, Samsung sold one version of its flagship smartphone,” Adrian Covert wrote. “Two months later, there are five S4 devices on store shelves.”
Samsung has unveiled several new Galaxy S4-branded smartphones over the past two months, including the Galaxy S4 mini, Galaxy S4 Zoom, Galaxy S4 Active and a version of the original Galaxy S4 that runs stock Android Jelly Bean. Each device appears to offer unique new features that will appeal to a wide range of users, but only time will tell whether these new handsets will be well-received by consumers around the world or simply discarded as though they were spam.