BlackBerry watched as its once dominant enterprise business lost share to the likes of Samsung and Apple over the past few years. The company is now looking to win over new and old business customers alike with its line of BlackBerry 10 smartphones. The BlackBerry Q10 will be the company’s first smartphone to debut on all four major U.S. carriers. The handset features BlackBerry’s signature QWERTY keyboard and is expected to sell better than the all-touch BlackBerry Z10. The company is betting big on the Q10 and recently revealed that 60% of U.S. Fortune 500 companies are currently testing or are already using its new products.
“There are a lot of very loyal BlackBerry keyboard users out there who have been waiting for this and I think, with the Q10, we will also be able to win back prior BlackBerry customers, who are now trying other platforms,” BlackBerry chief operating officer Kristian Tear said in an interview with Reuters.