RIM co-CEO: BlackBerry PlayBook price cuts coming

By on Sep 15, 2011 at 5:42 PM
mobile September 15, 2011

During RIM’s second-quarter earnings call, co-CEO Jim Balsillie noted that the company plans to offer price cuts on the not-so-popular BlackBerry PlayBook in the form of rebates, and an incentive program for enterprise sales. Additionally, Balsillie mentioned that there will be a major software update for the PlayBook coming soon. RIM reported during its earnings call on Thursday that it only sold 200,000 BlackBerry PlayBook tablets into channels during its August quarter, after having shipped 500,000 units in the fiscal first quarter. Wall Street was expecting PlayBook shipments to total 700,000 units in the quarter.

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  • Anonymous

    It’s actually a nice tablet, just needs to have the price point permanently adjusted to get it into the hands of ordinary consumers.

  • http://pulse.yahoo.com/_HKVPRQVCA7QB6THEDTFDKW5GUU Jay Mobile

    If you don’t have an iPad well… you don’t have an iPad

  • Anonymous

    I see a firesale in a certain device’s future.

  • Anonymous

    Price cuts also happened to the HP Touchpad before it got canned. Seeing how the Playbook is practically a 7-inch clone of the Touchpad, looks like the Playbook is its days numbers.

  • http://twitter.com/Moeskido Moeskido

    Actual caption for the photo:

    Asked by an analyst about the disparity between the number of Playbooks shipped and the number actually sold, co-CEO Jim Balsillie burst into nervous laughter, moments before he was removed from the room in a straightjacket.

  • Shailendra

    I would like to buy the 64GB for 1/2 the price…Staples offered
    this sale but couldn’t obtain due to the time restraint and late
    notification…

  • Anonymous

    I’m seeing a conehead resemblance as Bal-silly is as oblivious as a conehead to what’s happening NOW and where things or going in the FUTURE … and he looks like a conehead in the article’s photo.

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