RIM co-CEO: BlackBerry PlayBook price cuts coming

During RIM’s second-quarter earnings call, co-CEO Jim Balsillie noted that the company plans to offer price cuts on the not-so-popular BlackBerry PlayBook in the form of rebates, and an incentive program for enterprise sales. Additionally, Balsillie mentioned that there will be a major software update for the PlayBook coming soon. RIM reported during its earnings call on Thursday that it only sold 200,000 BlackBerry PlayBook tablets into channels during its August quarter, after having shipped 500,000 units in the fiscal first quarter. Wall Street was expecting PlayBook shipments to total 700,000 units in the quarter.

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