Nintendo’s president Satoru Iwata said sales of the company’s Nintendo 3DS device in Europe and the United States were weaker than expected after the portable gaming console made its debut in April for $250. However, Nintendo dropped the price of the 3Ds to $179 after the company reported its first quarterly operating loss. The move quickly boosted sales in Japan and has reportedly resulted in a huge boost of sales in the United States, too. Nintendo sold 50,000 units between August 1st and August 12th before slashing the price of the console. The company then sold 185,000 more units during the rest of August after it reduced the price, a figure that’s up 260% from the same 19-day time period in July according to figures Nintendo quoted from the NPD Group. “Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “With Star Fox 64 3D and the new Flame Red color launching [on September 9th], and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.” Read on for the full press release from Nintendo.
NINTENDO 3DS SALES UP 260 PERCENT FOLLOWING PRICE REDUCTION
Sept. 8, 2011
Nintendo sold more than 235,000 Nintendo 3DS™ portable entertainment systems in the United States in August, and the system finished as the No. 2 best-selling dedicated game system for the month, according to the NPD Group, which tracks video game sales in the United States. About 185,000 units were sold following a price reduction on Aug. 12, an increase of more than 260 percent during the comparable 19-day time period in July.
“Consumers are responding very positively to the new suggested retail price of $169.99 for the Nintendo 3DS,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing. “With Star Fox 64 3D and the new Flame Red color launching tomorrow, and Super Mario 3D Land and Mario Kart 7 arriving later this year, Nintendo 3DS will offer consumers cutting-edge entertainment and tremendous value this holiday season.”
Other Nintendo milestones reached in August include:
Nintendo sold more than 590,000 total hardware units in August, including more than 190,000 Wii™ systems and more than 165,000 units of the Nintendo DS™ family.
For the third month in a row, the majority of the best-selling software SKUs play on Nintendo platforms. August featured five of the top 10 and 15 of the top 20.
So far in 2011, more than 50 million units of software have been sold for Nintendo platforms.
In total, 540 million units of software have been sold for the Wii system and Nintendo DS family of systems combined.
