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Price drop leads to Nintendo 3DS sales boom in Japan

Nintendo’s recent decision to drop the price of its Nintendo 3DS handheld gaming device looks to have paid off. In the device’s first full week of sales following Nintendo’s price drop, the company sold 215,000 units in Japan alone, where the 3DS now retails for 15,000 yen following its launch at 25,000 yen. Weekly sales of the portable 3D console dipped from 31,826 units to 16,415 in the week following Nintendo’s announcement that the price would soon drop, for obvious reasons. With sales in Japan having exploded by more than 13 times in the week following the 3DS price drop, it looks like the initial high price point may have been a big factor in the 3DS’ slow adoption up to this point. Nintendo lowered the price of its 3DS from $249.99 to $169.99 on August 11th in the U.S., so this week will mark the first full week of sales at the new lower price point here in America.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.