AT&T’s BlackBerry Bridge software still a bridge to nowhere

If you’re an AT&T BlackBerry user and you bought a PlayBook, you know that BlackBerry Bridge — the piece of software that wirelessly connects your BlackBerry to your PlayBook and facilitates PIM functions — is not available for AT&T BlackBerry devices. Sure, there are unofficial workarounds, but for RIM’s largest customer to not support this critical feature for RIM’s biggest product launch in ages seems strange (RIM views carriers as customers, sorry guys). Despite its earlier statement, many thought AT&T had ulterior motives in not supporting BlackBerry Bridge, but we have confirmed that the real reason is that RIM didn’t deliver BlackBerry Bridge to AT&T until just days before it launched in RIM’s BlackBerry App World. RIM didn’t hand over a final OS build for the BlackBerry PlayBook until days before launched either, and we saw that first hand with the last minute OS updates to our review unit. In spite of the short testing time — and interestingly enough — all other U.S. carriers have approved BlackBerry Bridge.

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