RIM Co-CEO dances around BlackBerry PlayBook criticism in interview [video]

Tablets

While we like where Research In Motion is going with its new BlackBerry Playbook, there’s little question at this point that it is a rushed product. RIM admits as much by constantly talking about future updates that will bring missing functionality to the platform, just as Microsoft has done with its Windows Phone platform. As has been beaten to death by reviewers, the PlayBook will lack core functionality at launch, such as an email client, calendar functionality and more, and it also won’t have an extensive selection of available third-party applications until it is updated to support Android apps in a future update. Bloomberg caught up with RIM Co-CEO Jim Balsillie on Friday and confronted him with several questions surrounding these critiques. While the uncomfortable situation wasn’t enough to make him walk out of the interview as Co-CEO Mike Lazaridis did earlier this week, Balsillie ultimately did little to convince teetering consumers to make a purchase when the PlayBook is released next week. Hit the break for a video of the interview.

Read

131 Comments
  • http://twitter.com/homescrub homescrub

    I all I heard was “We don’t think we’re going to make it…”.

  • Max

    It’s a tiny shitty device for tech mental midgets.

  • Anonymous

    I’d bone her

  • Ultraseven32

    what a happy face! good job mr!

  • http://twitter.com/ElisaP13 Elisa Pacheco

    I dont see how he was dancing around questions. he answered all questions. no they dont have native apps, but as they have said before they have browser. and lets be honest those who will be buying the playbook are going to be those of us who are BB users. Im sure they will work on promoting to non BB users once they have all these other native apps like email, calendar etc etc.

    I will def be getting mine. I will def enjoy reading my email, playing games, etc at the same time something u iPad users cant :)

    • Anonymous

      Sure u will u dumb cunt.

  • Anonymous

    But it has the full web.

    You know. The web. It’s full. The full web.

  • Anonymous

    RIM couldn’t have pushed back the date because enterprises are holding off on their purchasing decisions and they’re not going to wait forever.

    You’ll note Steve Jobs brought forward the iPad 2 launch in an effort to hijack the Playbooks momentum. Unfortunately for Apple I think their device is just too big for enterprise to use conveniently. Who wants to look like a dork in a meeting? Can you do a presentation while holding an iPad 2? These are pretty obvious human factors that Apple missed.

    If a mistake was made by RIM, it was in targeting consumers at all.

    You’ll note the subtle change of tack by Jim Balsillie in the video away from consumers and toward enterprise. They’re going to do just fine with enterprise (my client just ordered loads), and consumers will follow as capabilities become available.

    The device is amazing. Engineering wise it exceeds or meets the competition and is the first tablet I’ve tried that I actually want.

    • numetheus

      I really don’t think it will do very well compared to ipad and the Android tablets that are coming out. Key is grabbing consumer marketshare, something they are losing. They are making a mistake by targetting mainly other blackberry users. During the interview, he repeated multiple times how you can integrate with your blackberry for free. And the fact no email client will exist on release unless you have a blackberry is a huge mistake that will hurt the Playbook. So what if it’s coming later? People buy a device now, for what it can do now. There is no way I’m going to buy one now, with hopes it will come later and have it be late or end up being an extremely crappy experience. This has opening fail written all over it.

  • Jonez1

    I blew my wad on that interview — emily is f’ing hot! –speeeewww–

  • LordofTheNorth

    I personally have been a Blackberry user for over a decade now and it is the one platform (OS) that truly suits my needs in every way.

    Now i cant pass judgement on a device i havent tried yet but to release a device void of normal standard features def does seem somewhat rushed IMO.

    I fully understand the need to get their product out on the market to try and steer some of the other tablet sales towards RIM’s, but cmon, NO email client right out of the gate???

    Yes we all have smartphones and can check our email there but not including such a minute detail seems almost unexplainable to a degree.

    While i must say that the functionality i have seen so far has impressed me with the Playbook, im still up in the air on the 7″ screen. I wish RIM would have came in at an 8 or 8.5″ screen IMO.

    Hearing that its going to support Android apps is great but also a little confusing, its a Blackberry device, so shouldnt they be focusing on making a Marketplace with their own apps for it, not using a diff OS’ apps.

    I really am going into the Playbook with an open mind and cant wait to give one a test drive as i have yet to dive into the tablet market.

    I guess we’ll just have to wait and see :)

  • Gypsy

    This doesn’t make sense, how can the comment say that he does little to convince the public to buy a PlayBook….I think the writer did little to convince me that he knows what he is talking about!!

  • Bringit

    iPAPiNYC took some criticism for his anal relationship with Tim242. iPAPiNYC defended it by saying he is simply wide open, droooiiid style. Like his momma last night.

  • giller

    To many haters of RIM out there. They’ve made a very competitive product that will continue to get better with time. The ability for my PC to recognize the playbook so I can drop files onto it wireless through wifi is a great plus, not to mention the tethering, html5 and flash, and the bridge and the fact it is a stand alone device that updates through the air. Those are all things I want in a tablet that an ipad does not do. Ipad is a good device for some, but this tablet definitely carved out a niche in the tablet market, and I am guessing its going to do very well as a professional grade tablet.

  • Justin

    I like how he doesn’t actually answer any questions she asks, just mentions the web browsing experience and free connectivity with a BB device. Deflect deflect deflect.

  • bulletproof

    Hmmm….Last time I looked e-mail is RIM strength. Update will come over something called an OTA! iphone don’t know anything about that though. :)

    Also, lets be real here, the ipad is a subpar product as far as current tablets and the ipad2 is an attempt to keep up with the Jones’ and doesn’t bring anything groundbreaking’ to the table market place. Jobs even threw in 2 crappy cameras just to say that they have some.

  • http://MiniComplainer.com MiniComplainer.com

    great interview

1 2
blog comments powered by Disqus