Click to Skip Ad
Closing in...
  1. Best Robot Mop 2021
    08:29 Deals

    The world’s first self-cleaning robot mop is $100 off at Amazon – and I’m obsessed

  2. Best Meat Thermometer 2021
    09:31 Deals

    The gadget that helps you cook perfect steak is $33 at Amazon, a new all-time low

  3. MacBook Pro 2021 Price
    12:16 Deals

    Apple’s M1 MacBook Pro is $200 off at Amazon, matching the lowest price ever

  4. Amazon Deals
    08:49 Deals

    10 deals you don’t want to miss on Sunday: Free $15 Amazon credit, $5.75 LED smart bulbs, 1,000 thread count bed sheets, more

  5. Instant Pot Sale
    13:23 Deals

    Amazon’s best-selling Instant Pot has 133,000 5-star reviews – today, it’s only $64




Microsoft keeps mocking the MacBooks it uses as quality benchmarks

August 29th, 2016 at 7:45 AM
Surface Pro 4 vs. MacBook Air

Both Microsoft and Apple are preparing to launch new laptops this year, but it’s only the Redmond-based company that’s making a big fuss about its existing lineup. In a hilarious attack on the Mac, Microsoft says – well, sings – that the Macs are less useful, just like as a hat for your cat. The 30-second ad is funny, but also rather ironic, as Microsoft is making fun of the devices that it also happens to praise.

DON’T MISS: A closer look at the NSO Group, the organization behind the most advanced iPhone spyware ever released

Microsoft last year introduced a couple of new Surface laptops that impressed the crowds, with the Surface Book being the unexpected star of the show. But during its Surface event, Microsoft kept comparing its Surface devices with MacBooks, effectively transforming Apple’s laptops in benchmarks for quality and design for premium products. The MacBook was the laptop to beat, Microsoft insisted, and suggested its new Surface Pro 4 and the Surface Book would do the trick.

“We look at Apple as a key competitor to the Surface product line and that’s how we think about the product line. We want to give our customers more options in the premium space,” Microsoft’s Panos Panay said last year.

With the new ads, Microsoft is practically doing what Apple did to the PC for years, in its popular Mac vs. PC ad campaign. The difference is that Apple wouldn’t use a PC for inspiration, whether it’s software or hardware. And Microsoft has bashed Apple products for a few years – we saw a similar clip a few days ago targeting the iPad Pro.

It’s not clear at this time when the Surface Pro 5 and Surface Book 2 will be unveiled. But seeing Microsoft getting back at making fun of Apple products does make sense, especially ahead of the busy back-to-school season.

If you plan to buy a Surface or a MacBook, you’d better stick to your current laptop for a few more months as refreshes are on the way. Meanwhile, Microsoft’s new ad follows below.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.




Popular News