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Pokemon obsessed reporter interrupts news broadcast, but was it all staged?

Pokeman Go Obsession

The release of Pokemon Go last week was far more than your average iOS and Android app release. On the contrary, Pokemon Go has turned into a full-fledged mobile and cultural phenomenon the likes of which we have never seen.

Over the past few days, millions of users have been walking an endless number of miles in search of Pokemon. And of course, along the way, some ridiculous and crazy Pokemon stories have emerged over the last few days, with a Pokemon-searching teenager stumbling across a dead body being just one example.

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In one hilarious instance of a Pokemon obsessed user taking things to far, the following video features a news anchor walking through and interrupting her station’s weather broadcast as she vigilantly searches for Pokemon to capture.

Naturally, some believe that the entire incident was staged, but who are we to judge? After all, the level of obsession with Pokemon is on a level the likes of which the mobile world has never seen before. Truth be told, iconic titles like Angry Birds and the one hit wonder that was Flappy Bird can’t even hold a candle to the level of popularity Pokeman Go currently enjoys.

Having said that, if there was ever a game capable of engendering the type of obliviousness to one’s surroundings that would result in a professional news anchor walking across the screen during the middle of a broadcast, it’d be Pokeman Go.

Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.