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Nintendo insists you’ll be able to buy a Switch in time for Christmas

Published Dec 12th, 2017 5:26PM EST
Nintendo Switch Christmas Stock
Image: Nintendo

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The Switch has been selling in stores and online for less than 10 months, but that’s enough time to sell more than 10 million units, according to Nintendo.

The console became an instant hit when it launched in early March, and it has remained a sold-out device throughout the year in some markets. But Nintendo says that you should be able to find a Switch in a store near you this holiday season, if you still haven’t been able to score one already.

“In short, our unique and differentiated proposition with Nintendo Switch is working,” Nintendo America’s Reggie Fils-Aimé said. “We’re seeing ongoing momentum and strong demand for the system, since our March launch, through the Black Friday weekend, and now well into the holiday period.”

Nintendo execs say there will be enough supply to meet demand during the holiday season, Forbes says.

“Our supply chain is very robust,” Fils-Aimé said. “Product is arriving at stores and to our dot-com retailers literally every day.”

The Nintendo America COO said that “the trick is really to just look around” for Switch stock. “Do a little bit of homework. There is supply out in the marketplace right now.”

Even so, he also added that buyers should buy the console whenever they’re able to find it. Hoping to score one right before Christmas might be risky.

“If a consumer wants a Nintendo Switch and they see it on the shelf, they need to buy it then and there, because as we get closer to Christmas it’s going to become more challenging to find,” Fils-Aimé said. “I would not advise a consumer who wants a Nintendo Switch to wait until the 23rd or 24th, because you risk being disappointed.”

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.

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