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Top Apple insider claims a cheaper MacBook Air is coming later this year

MacBook Air

Over the past few years, there have been a few rumblings from the rumor mill pointing to Apple’s plan to discontinue the venerable MacBook Air. Alas, the MacBook Air has remained alive and well for a good 10 years since its initial release back in January of 2008. Although the MacBook Air’s relevance within Apple’s notebook lineup has clearly diminished in recent years, a new report from reputed Apple analyst Ming-Chi Kuo indicates that Apple has no plans to kill the iconic and svelte laptop anytime soon.

In a new research note obtained by MacRumors, Kuo relays that Apple is planning to offer a more wallet-friendly version of the MacBook Air sometime during the upcoming June quarter. While Kuo doesn’t offer any specifics on price, the current entry-level MacBook Air retails for $999. Therefore, it perhaps stand to reason that Apple’s next iteration on the Air might fall somewhere in the $800 range.

Of course, it remains unclear if Apple is planning to offer a revamped MacBook Air with beefed up specs at a more affordable price point or if the company is simply planning to lower the price on existing models.

Kuo’s note reads in part:

We expect Apple (US) to roll out the new MacBook Air with a lower price tag in 2Q18. We forecast total shipments of MacBook models will grow 10-15% YoY in 2018 (vs. 0-5% YoY decline for the NB industry), up from 15.5-16mn units in 2017.

It’s been a while since we’ve seen any significant updates to the MacBook Air, so it would certainly nice to see a big update later this year.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.