Click to Skip Ad
Closing in...
  1. Amazon Dash Smart Shelf
    15:16 Deals

    I’m obsessed with this Amazon gadget you’ve never heard of – and it&#821…

  2. Prime Day Deals 2021
    04:05 Deals

    Amazon Prime Day deals 2021: See hundreds of the best deals right here

  3. Prime Day Nest Thermostat Deal
    16:28 Deals

    The newest Nest Thermostat rarely goes on sale, but it’s $99.98 for Prime Day

  4. Best Amazon Prime Day Deals
    09:09 Deals

    Get these Prime Day deals soon because they sell out every single year

  5. Amazon Gift Card Prime Day Deals
    07:58 Deals

    Free money is definitely Amazon’s hottest deal of Prime Day 2021

I wonder who these new Ikea wireless charging ads are aimed at

September 24th, 2017 at 3:02 PM
iPhone 8 Wireless Charging

Ikea a few years ago started selling furniture that contains circuitry that charges devices wirelessly. That’s not something new. But now that the iPhone 8 and iPhone X are going to be the first Apple products to support wireless charging out of the box, Ikea is launching a brand new campaign to promote its products. The new advertising initiative targets Apple fans directly, and it’s hilarious.

“IKEA has been very progressive with wireless charging, and we are thrilled that new iPhone owners finally can make use of one of the most powerful lamps we’ve ever made,” Creative Director at IKEA Creative Hub Morten Kjær told Design Taxi

Ikea is using some of Apple’s signature slogans and adapts it for its needs. That’s how This changes everything becomes This charges everything.

Similarly, Apple’s Think different becomes Ikea’s Link different.

Image source: Ikea

The iconic One more thing… is also prominently featured in an Ikea ad version. It now says: One more thing… It’s also a lamp.

Image source: Ikea

Then there’s also your regular Siri jab: Siri, what lamp should I buy reads an ad.

Image source: Ikea

Apple juice is also one other iPhone-centric commercial from Ikea.

Image source: Ikea

Expect to see these ads everywhere, now that Ikea is looking to relaunch its wireless charging products.

As for the iPhone 8 and iPhone X, they work with regular Qi wireless chargers, including the ones that power Ikea’s own furniture and lamps. Apple doesn’t sell a charger of its own yet, but it will launch AirPower at some point in the future.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

Popular News