Click to Skip Ad
Closing in...

Brand new leaked iPhone 7 photos remind us why iPhone 7 photos leak

Published Aug 2nd, 2016 10:16AM EDT
iPhone 7 Leaked Photos
Image: YouTube

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

We have about a month and a half left before Apple finally takes the wraps off of its hotly anticipated iPhone 7 and iPhone 7 Plus. These next-generation iPhones might not be the most exciting smartphones Apple has ever released, but they’ll undoubtedly be among the best-selling smartphones in history following their release, which is expected in mid-September. As has been the case in years past, we already know just about everything there is to know about Apple’s upcoming new iPhones, including their updated design thanks to countless leaked photos that have emerged over the past couple of months.

But why do so many photos of unreleased iPhone designs leak ahead of Apple’s official announcement?

MUST SEE: This leaked photo sure makes it look like the iPhone 7 will come in a new color

If you’ve been living under a rock for the past decade, we have a news flash for you: iPhones are kind of a big deal. Sentiment varies ahead of launch — the theme this year is that the iPhone 7 and iPhone 7 Plus are “boring” — but Apple always seems to sell new iPhones as quickly as its Eastern manufacturing partners can build them.

Of course, with all those new iPhones hitting the streets so soon after launch, accessory makers have to do everything in their power to have things like protective cases ready as soon as possible, lest they miss out on a huge opportunity to capitalize on the rush of new iPhone purchases. That brings us to the reason we get to enjoy so many iPhone leaks ahead of launch each year.

The following images were pulled off of Weibo and reposted by Twitter use The Malignant:

Screen Shot 2016-08-02 at 7.54.46 AM

Screen Shot 2016-08-02 at 7.55.07 AM

Screen Shot 2016-08-02 at 7.55.25 AM

The images show Apple’s upcoming iPhone 7 and iPhone 7 Plus/Pro, but as we repeatedly explain each time new leaks pop up, those aren’t really iPhones at all. Instead, they’re models built to scale in factories in China, and they’re based on actual iPhone schematics that were leaked from Foxconn.

Why build all of these iPhone 7 models? As you can see in the second and third photos above, a case maker has used those mockups to design and build a protective case that fits the models perfectly. Since the models were built using real iPhone 7 schematics, the cases will obviously also fit the new iPhones perfectly. This way, the case maker doesn’t have to wait for the iPhone 7 to launch to start designing and building cases. They’ll be ready for action on day 1.

Apple’s new iPhone 7 and iPhone 7 Plus/Pro are expected to be unveiled in early September ahead of their release, which is rumor to be scheduled for September 16th.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.

More Tech