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Google is completely changing the way it displays ads on search pages

Google Search Ads

Google offers some of the most widely used online products in the world, and they’re almost all free. Of course “free” is never actually free — the company earns money by serving advertisements to its users and by collecting data about those users to ensure its ads are well targeted. How evil! The company always tweaks products in an effort to get the most buck for its bang, and now it looks like we’re about to see one of the biggest changes in a long time to the way ads are displayed on Google search results pages.

Long story short: Get ready to scroll.

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As was first reported by The SEM Blog, Google is in the process of rolling out a huge change to the way it displays advertisements on Currently, search results pages typically show one or two ads at the top along with several additional ads in the sidebar on the right.

Moving forward, here’s what you’re going to see instead:

That’s right, four ads at the very top of your search results and a bunch of Google product listing ads in the sidebar.

There are clearly pros and cons to the new layout, though most of the pros will be enjoyed by Google and its advertising partners. In fact, if a user searches for something on a PC with a small display and low resolution, there’s a chance he or she will have to scroll before seeing any results that aren’t sponsored.

According to the report, this change is already rolling out and it will take place across all regions.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.