Click to Skip Ad
Closing in...

Ferrari will take on Tesla with an all-electric supercar and SUV

Published Jan 16th, 2018 4:33PM EST
Ferrari Vs Tesla

Nearly two years ago, Ferarri chariman Sergio Marchionne scoffed at the notion that the Italian sports car maker would ever develop an electric car. Driving the point home, Marchionne said that a Ferrari without an internal combustion engine would be “an almost obscene concept” and that proponents would have to “shoot me first” before such a car would ever see the light of day.

A harsh position, to be sure, Marchionne later explained that an integral part of the Ferrari driving experience is the jaw-dropping roar of the engine. Indeed, Marchionne did take a Tesla out for a spin once, only to snidely remark, “this is not Ferrari.”

Well, it turns out that a whole lot can change in 21 months. Not only is Ferrari on board with EVs, it’s planning on developing its own electric car. That’s right, for the first time, the Ferrari name will be adorned on a fully electric vehicle. What’s more, Ferrari isn’t just planning on developing one EV, but two. Specifically, Ferrari is said to be developing an electric supercar along with an all-electric Ferrari-branded SUV.

Word of Ferrari’s about-face came via Marchionne himself who spoke to to reporters at the North American International Auto Show in Detroit which kicked off this past weekend.

Without question, it seems clear that Tesla’s recently unveiled next-gen Roadster had an impact on the company.

“If there is an electric supercar to be built, then Ferrari will be the first,” Marchionne said during an interview with Bloomberg. “People are amazed at what Tesla did with a supercar: I’m not trying to minimize what Elon did but I think it’s doable by all of us.”

In the interim, Ferrari said it will introduce a hybrid car before rolling out a fully electric vehicle.

As for what a Ferrari SUV might look like, Marchionne was scarce on the details but intimated it will have to capture the Ferrari spirit.

“It will look like whatever a Ferrari utility vehicle needs to look like,” Marchionne told AutoExpress. “But it has to drive like a Ferrari.”

Yoni Heisler Contributor

Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.