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Facebook calls it quits on three apps it’s shutting down over low usage

July 3rd, 2018 at 11:31 AM
Facebook TBH App Shut Down

Lately, it’s seemed like a lot of the news out of the world’s largest social network is over privacy flaps and glitches that tinker with user settings. The newest announcement out of Facebook, though, is that it’s sunsetting three apps that ended up not getting much traction inside the 2.2 billion user-strong network.

The three apps being wound down include Hello, which Facebook launched in 2015 for Android users in the U.S., Brazil and Nigeria and which will be closed in a few weeks. Among other things, its purpose was to let people combine information from Facebook with contact information in the user’s phone.

Facebook is also shutting down Moves at the end of the month, Moves being a fitness app the company bought in 2014 that records all of your daily activity like walking, cycling and running. Finally, Facebook is calling it quits on tbh, an anonymous social media app for high schoolers in the U.S. that Facebook bought less than a year ago and which let you send positive messages and compliments to other people.

In its first two months or so, the tbh app was downloaded 5 million times. Facebook had said at the time the company’s resources would be able to help tbh “continue to expand and build positive experiences,” and at least some of the people involved in tbh appear to be staying put for now despite the closure.

Nikita Bier, the app’s founder, told Business Insider he’ll be staying on with the social network and “continuing to build new products with the tbh team.” That’s even though Facebook says it will scrub the user data from all three apps within 90 days.

You can read the news of the app closures at least in part as Facebook wanting to keep its focus on its core operations like Facebook, Instagram, trying to keep a lid on privacy and data issues and the like. The company certainly pointed to that reasoning in a company blog post that laid out why the apps are being shut down, part of which noted a desire to keep the company from getting too stretched.

“We regularly review our apps to assess which ones people value most,” the post reads. “Sometimes this means closing an app and its accompanying APIs. We know some people are still using these apps and will be disappointed — and we’d like to take this opportunity to thank them for their support. But we need to prioritize our work so we don’t spread ourselves too thin. And it’s only by trial and error that we’ll create great social experiences for people.

Andy is a reporter in Memphis who also contributes to outlets like Fast Company and The Guardian. When he’s not writing about technology, he can be found hunched protectively over his burgeoning collection of vinyl, as well as nursing his Whovianism and bingeing on a variety of TV shows you probably don’t like.

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