As recently as this week, there was some question as to whether or not Disney’s upcoming video streaming service would be available on Amazon’s Fire TV devices at launch. In October, The Wall Street Journal reported that the two companies couldn’t agree on terms to bring the app to Amazon’s hardware, as Amazon wanted to sell “a substantial percentage of the ad space on
While Disney+ itself will not have ads (save for the Starz ads that Disney was forced to insert in order to regain the streaming rights to some of its most valuable content), Amazon was attempting to use this opportunity to gain ad space in other major
In the initial report, WSJ noted that Amazon often asks for around 40% of the ad inventory from programmers when any new streaming app makes its way to Fire TV. Sources explain that this number often comes down to 30% or 20% after negotiations, but not every programmer comes in with as much clout as Disney. At the time, people familiar with the matter told The Journal that there was a discussion between the two sides involving 10% of the ad inventory, but it’s unclear what deal was reached in order to get Disney+ on Amazon’s streaming devices.
When Disney+ launches on November 12th, it will feature hundreds of classic and modern movies and shows, from animated