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Roku XDS

Roku CEO: Sales doubled when Apple TV launched

December 21st, 2010

When Apple first announced that it would be issuing a refreshed version of Apple TV, several analysts and bloggers assumed set top boxes like Roku’s offering would be in trouble. According to Roku CEO Anthony Wood, however, the reality is just the opposite. The new Apple TV received a warm reception at launch, having sold 250,000 …

Stiff competition forces Roku to license its software? [Updated]

October 27th, 2010

Following Netgear’s announcement Tuesday that it would offer a $90 set top box powered by Roku’s software, it looks as though Roku is playing with alternative models in an effort to stay competitive. Roku gained notoriety in 2008 by providing an easy solution for streaming Netflix Watch Instantly video content to television sets. The company …