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rebranding

BGR and Qualcomm celebrate Snapdragon™ rebranding with huge giveaway!

August 3rd, 2011

In an age where mobile device components seem to grow by leaps and bounds every few months, it’s pretty remarkable that a pioneer in the space still manages to find itself among the top chipmakers in the world. Qualcomm’s Snapdragon chip was the first 1GHz mobile device processor to hit the market when the LG …

Nokia may soon launch $130M Windows Phone ad campaign

July 14th, 2011

Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The advertising campaign, which will apparently kick off in October when Nokia finally begins pushing out Microsoft-powered smartphones, is reportedly valued at just under $130 million. The new global campaign will …