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Project Titan

Apple McLaren Takeover

Apple is probably trying to buy a car company, and it won’t be McLaren

September 21st, 2016

Earlier today, the FT published a report saying that noted watch manufacturer Apple was in talks to buy a small racecar company in the suburban England. Rumors went wild for about two hours, until McLaren spokespeople firmly denied any talks were ongoing. The FT isn’t in the habit of totally making stuff up, so what exactly is going on?

Apple McLaren Takeover

Apple trying to take over supercar and F1 maker McLaren, report claims

September 21st, 2016

According to a report published in the Financial Times, Apple has approached McLaren Technology Group about a potential acquisition. McLaren is known for making cutting-edge supercars for the road and its competitive Formula One team, among other things. Buying a niche supercar maker seems like a strange move for the world’s largest consumer technology company, but …

Steve Jobs V-Vehicle Car Prototype

The car prototype that impressed Steve Jobs

June 9th, 2016

It’s no secret that Apple’s Steve Jobs was interested in cars, and a new report details the car that impressed the iconic leader. Made of polypropylene and glass fiber, the car was 40% lighter than a conventional steel vehicle, and would cost 70% less to produce. Called the V-Vehicle, the car was actually brought to …

Apple Project Titan News

What’s going on in Apple’s new secret facility?

March 2nd, 2016

It’s been years since Apple launched a core product that fans didn’t already know everything about when it launched. While the company continues to do a decent job of keeping its own employees’ lips sealed, there’s simply no way to cover all the bases outside of Cupertino at all of its partner companies. As a …