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Nielsen

iPad most wanted holiday gift among young children, study finds

November 18th, 2011

If you have children aged 6-12 in your family, chances are they want an iPad, iPod touch or an iPhone for the holidays. According to new data from The Nielsen Company, the iPad is the most desired electronic gadget this season. 44% of the children surveyed are interested in buying (read: receiving as a gift) …

Typical iPad buyers are pet owners, males and gamers, study says [infographic]

November 17th, 2011

Men, pet owners and gamers are the most likely consumers to purchase an iPad, a new infographic from Bluekai reveals. Bluekai compiled data from Comscore and Nielsen to create the infographic, which identifies a variety of customers who might buy an iPad based on a 1-100 correlation scale. The aforementioned target markets — men, pet owners …

Nielsen: AT&T smartphone users more likely to be satisfied than users on other carriers

September 28th, 2011

A recent Mobile Insights report from research firm Nielsen suggests that AT&T customers are more satisfied with their phones than any other carrier customer in the United States. “Nielsen’s results reinforce that our customers have the highest device satisfaction compared to all carriers,” AT&T Mobility chief marketing officer David Christopher said. “Our data shows that …

Android adoption doubled iOS over past three months, Nielsen finds

September 26th, 2011

Twice as many consumers in the U.S. purchased Android smartphones compared to Apple’s iPhone over the past three months, according to new data just released by The Nielsen Company. The market research firm found that of those consumers who purchased a new smartphone during the three-month period ending in August, 58% purchased an Android device …

Games were most downloaded and most purchased mobile apps in Q2, Nielsen finds

July 6th, 2011

Developers looking to attack mobile app segments where they might have the best chance of scoring big with smartphone users would be well served to take notice of Nielsen’s latest findings. The market research firm on Wednesday published some findings from its Mobile Insights and Mobile Apps Playbook reports for the second quarter of 2011, and “Games” …

iPhone, Android gain U.S. share in May, BlackBerry falters

June 30th, 2011

Apple and Google both gained smartphone share in the U.S. last month according to new data from Nielsen. The research firm on Thursday released a brief detail of the U.S. smartphone market in May following a survey of mobile consumers. Android represented 38% of the smartphone market in May, up two points from 36% in …