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mobile advertising

Apple’s iOS accounts for 35% of mobile ad impressions in January, passes Android

February 24th, 2012

InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple’s iOS mobile platform surged 12 points to surpass Google’s Android operating system in North American ad impressions. Apple’s share of 23.2% in …

With iAd still struggling, Apple again slashes minimum spend

February 15th, 2012

In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required …

Apple's lead mobile ad exec leaves company for VC

August 18th, 2011

Apple’s vice president of mobile advertising Andy Miller has left the company to join Highland Capital Partners as a general partner, AllThingsD reported on Wednesday. Highland Capital Partners bills itself as a “venture capital firm focused on building companies in the communications, consumer, digital media, healthcare and information technology markets,” and says it has invested …

Apple's launch of iAd could aid Google in aquiring AdMob

April 13th, 2010

If your bid to acquire a company is being questioned by the FTC for “anticompetitive” reasons, you have to love when another high-profile company decides to enter the very same space. So for Google, Apple’s decision to launch its mobile advertising platform, dubbed iAd, could not have come at a better time. Google’s $750 million …

Apple rumored to introduce iAd on April 7th

March 27th, 2010

Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch Emeril Lagasse-style as there is now talk Apple is going to unveil its very own mobile advertising service on April 7th. Reportedly to …