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Marketing

Nokia Erdos spotted in promo video

September 13th, 2009

Nokia can produce a luxury phone like none other and its latest rumored endeavor, the Erdos, is no exception. Featuring a slick polished aluminum casing, matching mirrored 2.4-inch QVGA OLED display and a keyboard that rises when the slider is drawn, the Erdos is seemingly shaping up to be the epitome of class. Under the …

Apple iPhone 3GS = branding megafail

June 23rd, 2009

When it comes to branding, marketing, advertising, PR and the general concepts surrounding efforts to sell stuff, Apple is one of the best in the business — hands down. Love Apple products or hate them, there’s really no question it knows how design an attractive product and make it even more attractive using marcom. As …

Nokia Misses the Boat with E71 Blogger Relations

August 4th, 2008

There is no question that when it comes to blogger relations, Nokia is the undisputed heavyweight champion. No other handset manufacturer is as proactive in maintaining a good relationship with bloggers; in fact, no other company even comes close. Nokia recognizes that value that bloggers pose and as such, it offers multiple programs that provide …

Microsoft Readies $300M Vista Push

July 22nd, 2008

Apparently, thinking Windows Vista is a crappy OS is equivalent to thinking the Earth is flat. Mmm. The above image is a teaser of Microsoft’s upcoming $300 million Vista ad campaign, and we’re not quite sure $300 million is going to be enough to accomplish what Microsoft has set out to accomplish. This is an …