Outside of the Apple ecosystem, affordability reigns supreme. According to the latest data from AdDuplex, the budget-priced Lumia 520 has now taken more than 30% of the Windows Phone market share, and when combined with the Lumia 521, the two phones make up more than one-third of all Windows Phone sales worldwide. And if you …
The Lumia 520 is Nokia’s most important smartphone in 2013 — it’s the budget Windows Phone that is supposed to recapture low-end smartphone share in emerging markets. A bit of digging has revealed that India-based retailer Flipkart just hiked prices on the Lumia 520, which has been in and out of stock since launching in …
The extensive new China Brand Power Index is fascinating reading on many levels. Who knew that McDonald’s Coffee is the third most popular cafe chain in China? Or that Buick is the second most popular compact car brand? Yet perhaps the biggest shock can be found in the mobile phone category, where Nokia (NOK) still …
Nokia (NOK) decided to eschew the high-end smartphone market at Mobile World Congress this week to focus on a line of lower-cost phones aimed at defending its turf in emerging markets from the likes of Samsung (005930) and its REX feature phone series. The Finnish phone manufacturer on Monday announced four new phones: The Nokia Lumia …
