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BBM Line Rivalry Analysis

BBM is holding on strong despite Line’s furious user growth

November 25th, 2013

Line announced on Monday it has hit 300 million registered users worldwide. As a sign of how white-hot the messaging app market is, Line noted that it added 100 million users in the past four months alone. This is especially impressive considering that it took the app 19 months to reach its first 100 million …

Mobile Messaging App Analysis

The marketing power of messaging apps

November 5th, 2013

We are now witnessing the first signs of just how important messaging apps could become in North America for promoting games — and this has huge implications for BlackBerry’s battle for survival. Texting apps like LINE and Kakao are making hundreds of millions of dollars in Asia by acting as promotional tools for mobile games. …

Messaging App Analysis

Messaging apps escalate their global war

July 15th, 2013

The triumph LINE has had with translating expensive TV campaigns into breakthrough success in three key markets — Japan, Spain and now India — has been a warning shot for other messaging apps. The era of viral success that defined the WhatsApp narrative may be drawing to an end. From now on, messaging app vendors are …