Apple tells more amazing stories in new ‘Your Verse’ iPad Air ads
Continuing its “What will your verse be?” iPad ad campaign, Apple has released a couple of new iPad Air videos, focusing on two iPad users …
iPad Air
Here’s more evidence that the next iPad will have a fingerprint scanner
With Apple looking to get more deeply into the mobile payments game, it makes all the sense in the world that the company would equip …
Solid source details Apple’s next-gen iPad Air and Retina iPad mini
Despite the fact that we have seen nothing new from Apple through the first two and a half months of 2014, the company reportedly has …
Two unannounced iPad models discovered in iOS 7.1 code
Apple on Monday released the latest version of its mobile operating system, iOS 7.1. The new build for iPhones, iPads and iPod touch devices includes …
Best Mobile Tablet of MWC wasn’t even officially present at the show
While many MWC 2014 attendees may have brought their iPads along, Apple did not have an official presence at the show, a regular “habit” for …
New Apple campaign claims the iPad is essential for scaling mountains
Apple’s latest addition to the ‘Your Verse’ iPad campaign introduces us to two brave mountaineers who never forget to pack their tablets when preparing for …
The one tablet feature Apple does better than everyone else
The iPad can squeeze more time out of its battery than its Android counterparts, a new tablet battery life study performed by Which shows. Apple’s …
Apple’s iPhones look great and iPads feel amazing, but are they really high-quality devices?
It’s a simple truth: no other mass-market consumer electronics devices on the planet look and feel like Apple’s iPhone handsets and iPad tablets. The company’s …
A simple explanation of why nothing Apple does is ever good enough
When a company like Apple announces record profit for a quarter and its share price immediately plummets by as much as 9%, it’s easy to …
Guess which tablets have the longest battery life on the planet
There are dozens of different features to weigh when buying a new tablet. The size is important, the platform and ecosystem matter of course, specs …
Video: Emotional iPad Air ad campaign continues with poetic new clips
Apple on Wednesday released two new iPad Air ads part of the company’s new “Your Verse” iPad campaign. The clips follow last week’s 90-second iPad …
iPad Air and Retina iPad mini are both hot sellers
New research from Consumer Intelligence Research Partners (CIRP) shows that the iPad Air and the Retina iPad mini accounted for 57% of the total number …
Video: Is this the best iPad commercial of all time?
After using’s Bryan Cranston’s voice to promote the iPad Air’s slimness in a TV ad that ran in the days following the tablet’s official announcement, …
This is what everyone hates the most about their tablets
People love their tablets… except when they don’t. Fixya, a self-described “community based trouble-shooting resource,” has followed up on a report it released last month about …
Over half of the top 10 tablets in Japan are iPads
There are certain markets around the world where Apple has to compete fiercely with other vendors to retain its position near the top of the …
iPad Air looks like the holiday season’s biggest winner so far
The iPad Air may very well be the hottest gift for holiday shoppers this year. Localytics saw a surge in iPad Air use over Black …
A month with the iPad Air
When Apple first introduced the MacBook Air, the world looked on in amazement. What kind of sorcery was this? How could Apple squeeze a 13-inch …
Video: Amazon smacks iPad Air and Jony Ive in latest Kindle Fire ad
Taking advantage of Black Friday, Amazon released an ad comparing the iPad Air unfavorably to its own Kindle Fire HDX, making Amazon the latest in …
Retina iPad mini display can’t match iPad Air
After months of rumors and heavy anticipation culminated with a curious unveiling that lacked a firm release date, Apple finally launched its second-generation iPad mini …
UBS says iPad is a disappointment
Apple’s new iPad Air and Retina iPad mini have widely been called the best tablets ever to have debuted in their respective categories. In the …
Exploding iPad Air apparently wasn’t an iPad Air at all
Late last week, several news organizations reported that a new iPad Air on display in an Australian Vodafone shop exploded and continued to spew smoke …
iPad Air explodes, erupting with smoke and flames in retail shop
The appeal of Apple’s sleek and slender new iPad Air is significantly diminished when it explodes and pours out flames along with so much smoke …
Why the iPad Air could be a major cash cow for Apple
Apple’s margins could get a welcome boost from the iPad Air. AllThingsD reports that research firm IHS has done a bill-of-materials analysis for the iPad …
iPad Air adoption blows away previous launches
The iPad Air’s opening weekend has finally come to a close, and if you guessed it would look something like the first weekend of the …
AT&T says iPad activations exploded thanks to iPad Air launch
Apple might have stayed quiet on opening weekend iPad Air sales, but AT&T wasn’t quite as shy. The carrier didn’t announce any specific activation numbers, …
Apple’s iPad Air is the world’s first global mobile device
The brand new iPad Air isn’t just the companies fastest, thinnest, lightest, best-performing tablet; it’s the world’s first truly global mass-market mobile device. Apple has …
Teardown shows only masochists should try at-home iPad Air repairs
iFixit has a message for amateur mechanics who think they can repair their own iPad Airs: Don’t try this at home. After ripping apart the …
49% of tablet trade-ins going to iPad upgrades, only 5% to Surface
Microsoft is spending hundreds of millions to convert tablet owners to the Surface this holiday season, but according to one survey, the public is still …
How to instantly check all nearby Apple Stores for iPad Air stock
Remember that awesome free website by developer Mordy Tikotzky called “iPhone Checker” that let Apple fans check iPhone 5s inventory at nearby Apple Stores in real time? …
Video: Apple fans around the world line up for the iPad Air
Lines extend as far as the eye can see each time Apple debuts a new smartphone model, and the recent iPhone 5s and iPhone 5c …
