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Apple In-App Ad Sales iTunes Radio

Apple is going all-out to bring advertisers to iTunes Radio

December 17th, 2013

If iTunes Radio is going to become a key component to Apple’s infrastructure lineup, the company is going to have to bring advertisers to the platform in force. AdWeek reports that in order to move the iAds sales team away from in-app ads, Apple is planning to “build a real-time bidding exchange to automate selling in-app …

With iAd still struggling, Apple again slashes minimum spend

February 15th, 2012

In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required …

Apple taps former Adobe exec to run iAds

January 4th, 2012

Apple has reportedly hired a former Adobe executive to run its iAd division, which was being led by Eddie Cue after Andy Miller left the company last year. Todd Teresi, former vice president of media solutions at Adobe, will now head Apple’s mobile ad unit according to Bloomberg’s Adam Santarino. Apple has seemingly struggled to gain …

Apple iPhone developer boasts: $1,400 in revenue from iAds in one day

July 8th, 2010

iPhone developer Jason Ting has a hot app. He is the first to market with an application that will activate the iPhone 4’s built in LED camera flash, turning your smartphone into a flashlight. Now, while the flashlight application itself isn’t all that exciting (although it was downloaded over 9,000 times in one day) this …