Buyers looking to score a brand new HTC One mini 2 from Verizon will have to look for the HTC One remix in the carrier’s inventory, as Big Red decided to have a special name for HTC’s latest mini smartphone. To further mark its territory, Verizon has plastered its logo all over the front and back of the phone. More →
Most of the excitement in the global smartphone market is found at the high end, where premium handsets packed to the gills with cutting-edge technology battle for consumers’ attention in developed markets. As we have now established, however, that’s not where smartphone sales growth is currently coming from.
Apple sells more and more iPhones each year and yet its global smartphone market share continues to sink. Why is that? Because despite how huge Apple’s iPhone sales figures are, they’re not growing anywhere near as fast as combined sales of entry-level and mid-range phones.
This is where growth is coming from and if HTC hopes to someday return to its former glory, it had better be prepared to battle in these cutthroat market segments.
The comeback trail is long, winding and almost entirely uphill. It is not impossible to trek — just ask Apple, which battled back from the brink of bankruptcy to become the most valuable technology company on the planet. It certainly isn’t an easy hike though, and it takes determination, smart marketing and great products. The HTC One (M8) is certainly a solid start, but it will take much more than one Android phone to put HTC back on the right path… even if it is the best Android phone in the world.
The HTC One (M8) is one of the best phones of the year so far – the phone that changed everything again, according to BGR’s thorough review – but it won’t be HTC’s only smartphone part of the One family this year. The company is expected to soon launch an HTC One mini 2 device, a slightly smaller and cheaper version of its top handset. More →