Yahoo this week announced that it won’t be honoring “Do Not Track” requests from users anymore either, because it wants to offer them a personalized web experience whether they like it or not.
The Federal Trade Commission’s new chairwoman doesn’t trust advertising companies to play by the honor system. AdWeek reports that FTC chair Edith Ramirez said this week that “consumers await a functioning Do Not Track system, which is long overdue,” thus implying that the current Do Not Track system is inadequate. Instead, Ramirez said that web users …
It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing them to forgo third-party cookie policies and serve targeted ads regardless of a user’s privacy settings. The report caused a stir among privacy advocates and consumers alike, and it prompted …
A coalition of Internet giants has agreed to support a “do-not-track” button that can be embedded in most Web browsers. The Digital Advertising Alliance, which includes Internet heavy weight Google, represents over 400 companies and will work to begin adopting and honoring the system within nine months, reports The Wall Street Journal. The feature, which …
