Two weeks ago, AT&T signaled its plan to make inroads in the TV space via a new Internet-only subscription service dubbed DirecTV Now. Priced at just $35/month and boasting upwards of 100 channels, DirecTV Now offers an incredibly enticing value proposition for consumers who are angling to cut the cord but who aren’t yet ready …
While there’s no denying that the picture quality provided by 4K HDTVs is absolutely stunning, a longstanding impediment towards widespread adoption is that there remains a frustrating scarcity of true 4K content. DirecTV, however, is planning to change that. Last week, DirecTV SVP of Video and Space Communications Phil Goswitz confirmed that the satellite TV provider …
Late last month, the FCC approved AT&T’s acquisition of DirecTV, and the merger was completed shortly after. Not only did AT&T become the “largest pay TV provider” in the country, it also gained hundreds of thousands of new customers that might be willing to switch over to its wireless phone service as well.
While no one on the outside knows exactly what’s going on behind closed doors, it appears as though AT&T still has some work to put in if it hopes to get its $50 billion DirecTV merger proposal approved by regulators. The company had already made some promises in an effort to win favor with the …
Whenever your rivals complain to the Council of Better Business Bureau’s National Advertising Division, one of two things are possible: Your ad is either really deceptive or it’s really effective. Comcast last year scored some points for going after a particularly deceptive AT&T ad that bragged about having “the fastest Internet for the price” for a 3Mbps …
Is AT&T actually trying to convince people to support the DirecTV merger or is this all part of a competition with Comcast and Time Warner Cable to see which major proposed merger will generate the most public hostility? AT&T CEO Randall Stephenson testified before the House Judiciary Committee on Tuesday to make the case that his company’s …
AT&T hasn’t exactly been overwhelming us with good reasons to support its merger with DirecTV so far. Unsurprisingly, its latest regulatory filing hasn’t really changed any of that — the company is still saying that merging with DirecTV will save it money by giving it more leverage in its negotiations with content but it’s not pledging that …
AT&T has just given us the best reason yet to support its merger with DirecTV, and frankly it’s not all that great. Per Re/code, AT&T said in a regulatory filing this week that one reason to support its proposed DirecTV merger would be that AT&T would gain added leverage in negotiations with content providers to …
AT&T announced on Sunday that its board of directors has approved plans to acquire the nation’s leading satellite TV provider, DirecTV. AT&T will play $95 per share for DirecTV in a cash and stock deal worth nearly $50 billion. If the deal is approved by regulators, it will make AT&T the No. 1 pay TV provider …
If at first you don’t succeed… buy, buy again. According to a report from Bloomberg on Monday afternoon, AT&T is in advanced talks to acquire pay TV giant DirecTV. Multiple unnamed sources tell the news organization that the deal could cost AT&T about $100 per share, or a total of roughly $50 billion.
