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brand

Nokia to target teenage market with ‘rejuvenated brand’

October 19th, 2011

Nokia will aggressively pursue the teenage market with its next batch of phones, head of marketing for U.K. and Ireland John Nichols said recently. The Finnish smartphone maker will join forces with celebrities and increase its social media presence in an effort to catch the attention of a younger, tech savvy crowd, MarketingWeek explained following …

HTC now the most valuable brand in Taiwan

October 7th, 2011

HTC recently surpassed Acer as the most valuable international technology brand in Taiwan, according to Taiwan Economic News. The accolade was awarded to HTC by Taiwan’s External Trade Development Council (TAITRA) and the Bureau of Foreign Trade. The company’s brand is now valued at $3.6 billion, up from just $1.37 billion last year. The Taiwan-based …

Nokia to kill Ovi, market products under Nokia brand

May 16th, 2011

On Monday Nokia announced that it’s killing off the Ovi brand. Beginning in July and August, the Finnish firm will rebrand its Ovi products under the “Nokia services” moniker, and the transition will continue into next year. “By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of …

Apple surpasses Google as most valuable brand in the world

May 9th, 2011

Apple has surpassed Google as world’s most valuable brand, according to advertising firm WPP’s “BrandZ Top 100 Most Valuable Global Brands” study. Apple’s brand value has ballooned 859% since 2006, and increased 84% to $153.3 billion this year. Tech companies dominate the rankings: AT&T, China Mobile, IBM, and Microsoft all have spots in the top-10 …

Amazon launches MyHabit.com to compete with Gilt

May 4th, 2011

On Tuesday evening, Amazon will take the wraps off of MyHabit.com — a new site that will compete directly with Gilt and other membership-only sites that offer discounts on high-end brands. MyHabit will have stiff competition, however, as Vente Privee has largely dominated the international private sales industry and will soon spread into the United …