The handset industry is waiting for BlackBerry’s May quarter report, set to be released on Friday. But it’s the August quarter guidance that may turn out to be the most important piece of information, and that in turn hinges on BlackBerry Q5 shipment numbers. The budget BlackBerry has launched ahead of earlier estimates, with a limited Dubai …
When BlackBerry really began its tailspin in the summer of 2011, the reason was clear. Handsets in the new Bold lineup were too expensive for emerging markets and the cheap Curve phones were suddenly slammed by cheap Android competition. BlackBerry has known for years that its real problem is pricing. It was the Latin American demand …
One of BlackBerry’s biggest challenges after the release of its initial high-end BlackBerry 10 smartphones was to launch a lower-cost device capable of shoring up the company’s market share in key emerging markets. The company did just that on Tuesday by announcing the BlackBerry Q5, a fully QWERTY keyboard BlackBerry 10 device that will launch …
