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Augmented Reality

iPhone 8 Features Augmented Reality

Tim Cook says AR will be way bigger than VR

October 14th, 2016

Virtual reality (VR) is exploding right now. The PlayStation VR just launched for the PS4, and there are other interesting products out there, including Facebook’s Oculus, and HTC’s Vive. But Apple will have none of it, as it thinks the future is elsewhere: augmented reality (AR).

Augmented Reality Apple

Apple’s interest in Augmented Reality heats up with two new hires

September 17th, 2016

Apple hasn’t exactly been shy about expressing its interest in augmented reality. During an interview earlier this week, Apple CEO Tim Cook plainly stated that he sees a lot more promise in augmented reality than in virtual reality. “There’s virtual reality and there’s augmented reality,” Cook said while appearing on Good Morning America.  “Both of …

Apple Augmented Reality Navigation

Apple’s AR technology could stop you getting lost in the mall

August 23rd, 2016

Apple is very interested in augmented reality (AR), Tim Cook recently reiterated without detailing any hardware or software products that would support it. However, a newly discovered patent reveals technology that would use AR for navigation purposes without requiring a GPS or cellular connection to work. Also important is the fact that the patent practically …

The New Yorker Augmented Reality Cover

Augmented reality turns a print magazine into a digital wonder

May 9th, 2016

Some may say that print is dying, but that’s not exactly the case. It turns out that print magazines can still find new ways to be innovative in ways we never imagined possible. Don’t believe me? Then consider that The New Yorker’s latest cover comes to life when viewed through the lens of a tablet or smartphone.

Apple iPhone Virtual Augmented Reality

Predicting the death of the iPhone

February 9th, 2016

It might sound like a wild theory, especially considering where it’s coming from, but a well-known Apple analyst has just predicted the death of the iPhone. No, this isn’t a story about Apple’s impending doom, which some people continue to warn us of even while Apple is the most valuable company on the planet. Instead, it’s a possibly reasonable but potentially …

Google Endgame Augmented Reality

Google’s new augmented reality game aims to take over your life

January 16th, 2014

Google’s Niantic Labs — the same labs that brought you the augmented reality game Ingress — has teamed up with publisher HarperCollins to create another location-based augmented reality game. The game will accompany James Frey and Nils Johnson-Shelton’s new Endgame book trilogy.