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Augmented Reality

Augmented Reality

Augmented reality may take Apple’s stock price to new highs

June 21st, 2017

Apple’s introduction of ARKit may very well prove to be a huge game changer. Not only have developers already put out a number of intriguing videos which showcase the power of Apple’s augmented reality tools, but Ikea this week announced its plans to roll out a new augmented reality app for the iPhone that will …

Ikea App

Ikea’s using the iPhone’s AR kit to sell you even more furniture

June 19th, 2017

One of the bigger announcements to come out of WWDC was Apple’s unveiling of ARKit. In one fell swoop, Apple dove head first into the world of augmented reality and gave developers the requisite frameworks to build incredibly engaging and realistic augmented reality apps and experiences. “When you bring the software together with these devices, …

Tim Cook Augmented Reality

Tim Cook: Augmented Reality is as big of a technology as the smartphone

February 12th, 2017

While Apple is typically very cautious when discussing upcoming products and technologies, the company’s interest in augmented reality is hardly a well-kept secret. In addition to some notable hires in the AR space, Tim Cook seems to wax poetic about the potential of AR every single time the topic comes up. While it remains to …

iphone robot

This iPhone-controlled robot will destroy you… in air hockey

December 26th, 2016

There are countless games on the App Store that will make you feel inferior to a computer-controlled opponent. Almost all of those apps will beat you with in a virtual game world where your digital enemies have the advantage, but there’s one that brings its butt-kicking skills into reality, just for that extra bit of humiliation. It’s the Air …

VR Headset Sales

Demand for VR headsets has been surprisingly disappointing

December 5th, 2016

Despite an avalanche of hype and a marked increase in advertising, new retail data suggests that demand for virtual reality and augmented reality products hasn’t been as high as many initially anticipated. Though demand was expected to be strong throughout 2016, and particularly during the holiday shopping season, Digitimes reports that demand has “been weakening …