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Apple Car

Apple Car Tim Cook

Tim Cook talks Apple Car, innovation and his thoughts on the auto industry

February 22nd, 2016

In a somewhat rare interview, Fortune’s Adam Lashinsky sat down with Apple CEO Tim Cook for a wide-ranging discussion that touched on a number of topics, from Apple’s floundering stock price, the proliferation of Apple Pay and the notion that we’ve reached ‘peak’ iPhone. But without question, the most interesting portion of the interview centered on …

Apple Car Problems

Jony Ive is reportedly not happy with Apple’s top-secret car project

January 25th, 2016

The future of Apple’s rumored electric car might be hanging in the balance, according to a new report from AppleInsider. Citing a source familiar with the company’s auto-related plans, Apple design guru Jony Ive is reportedly none too pleased with the progress Apple’s car team – rumored to be in the hundreds, if not more – …

Apple Car Release

Head of Apple’s secret car project to leave the company

January 23rd, 2016

According to a recent report from the Wall Street Journal, Apple’s ongoing effort to design an electric car hit a significant snag with word that project head Steve Zadesky is planning to leave the company. A former Ford engineer and longtime iPod and iPhone engineer, Zadesky had previously been tasked by Tim Cook to oversee all …

Apple Car Video

Concept video shows the stunning Apple Car that Apple will never build

January 22nd, 2016

Leading up to this year’s Consumer Electronics Show, the buzz surrounding Faraday Future had reached a fever pitch. The world waited with bated breath to see what this mysterious electric car company would unveil. Then, Faraday announced a 1,000 HP Batmobile and people’s attention turned elsewhere. Electric super cars are exciting to an extent, but the …

Apple Car

Ford executive: Apple can successfully develop an electric car

January 20th, 2016

In the wake of numerous reports pointing to Apple’s interest in developing an electric car, auto industry incumbents haven’t exactly been all that welcoming. Broadly speaking, a number of current and former auto industry executives have loudly proclaimed that Apple, with no true car experience to speak of, simply doesn’t have what it takes to …

Elon Musk Apple's Car Project

Tesla CEO Elon Musk discusses Apple’s upcoming electric car

January 12th, 2016

Elon Musk sure is keeping busy this week. Following up on his remarks that Tesla in two years time might have a vehicle capable of driving itself from coast to coast, the outspoken CEO appeared on BBC where he spoke candidly on a number of topics. One of the more interesting exchanges occurred when Musk was …

Apple Car Domain Names

New evidence points to an upcoming Apple Car

January 8th, 2016

The mountain of evidence pointing to Apple’s active interest in developing an electric car continues to grow. This past December, Apple registered three separate auto-related domain names:,, and Originally unearthed by MacRumors, the domain names aren’t yet active and may have simply been acquired to prevent domain squatting in the future. While …

Steve Jobs Apple Car

Steve Jobs talked about building an Apple car seven years ago

November 4th, 2015

On the season premiere of Bloomberg’s ‘Studio 1.0’ this week, Emily Chang had a chance to sit down with current Nest CEO and former Apple executive Tony Fadell to discuss a wide range of topics, from his relationship with Steve Jobs to the influence that Apple had on the way he runs his business today. It’s …