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Apple Car

Apple McLaren Takeover

Apple trying to take over supercar and F1 maker McLaren, report claims

September 21st, 2016

According to a report published in the Financial Times, Apple has approached McLaren Technology Group about a potential acquisition. McLaren is known for making cutting-edge supercars for the road and its competitive Formula One team, among other things. Buying a niche supercar maker seems like a strange move for the world’s largest consumer technology company, but …

Apple Car

Can we finally all agree that the Apple Car isn’t happening?

September 15th, 2016

I’ve never been gung-ho on the prospects of an Apple branded car ever hitting the road, at least not within the compressed time frame that many analysts seemed to enthusiastically champion. Over the past few months, the excitement associated with the idea of Apple stepping into the automotive world blinded many to the myriad of …

Apple Car

Apple’s electric car may use a battery design never seen before

August 10th, 2016

Whether or not an Apple branded car ever hits the road remains to be seen, but there’s no denying that Apple has been pouring millions upon millions of R&D dollars into exploring the feasibility of developing an electric car. Over the past few months, Apple’s car team has ballooned to nearly 1,000 members. In turn, …

Apple Car Progress

Apple has its first vehicle patent, and uh that doesn’t look like a car

August 9th, 2016

So it looks like the vehicle people at Apple didn’t get the memo that they’re supposed to be designing a self-driving car. Instead, they’ve filed a patent for something that looks suspiciously like a tracked, articulated vehicle. Apple Tank 2020? As first spotted by Patently Apple, the company was just granted 80 patents by the USPTO. …

Apple Car Development

Apple’s secretive car project to focus more on autonomous driving software

July 28th, 2016

In an interesting but not altogether surprising turn of events, Apple is reportedly recalibrating the focus and underlying goal of its long-rumored car initiative. According to a new report from Bloomberg, the primary focus of Apple’s car-oriented R&D will now center on developing advanced software capable of powering self-driving cars of the future. In turn, Apple …

Apple Car

An Apple vs Tesla showdown looks increasingly likely

May 25th, 2016

The evidence pointing to Apple’s interest in developing an electric car is immense. As we’ve covered over the past year or so, Apple has hired a large team of engineers and executives in recent months, with expertise across all facets of the car development and manufacturing process. The most recent tidbit signaling Apple’s increased interest in …

Apple Car

Apple eying a huge land purchase to test self-driving car tech

May 6th, 2016

Though Apple’s plan to develop and release an electric car has reportedly hit a few speed bumps over the past few months, the company seemingly has no intention of slowing down its car-oriented R&D anytime soon. According to a new report from The Wall Street Journal, Apple is currently eyeing an 800,000 square foot property in Silicon …