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AdMob's founder criticizes Apple

June 9th, 2010

In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 of the iOS developers agreement. According to Hamoui, if Apple should chose to enforce what is written in the agreement, Apple would be erecting “artificial barriers to competition” which “hurt users …

AdMob: iPhone OS outnumbers Android 2:1 in the US

May 27th, 2010

According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, …

Apple kills the "Get a Mac" ad campaign

May 21st, 2010

The deed is done…Apple has finally killed off the “Get a Mac” ad campaign. Nowhere to be found on its website, all of the roads that once led to the ads featuring Justin Long and John Hodgman redirect visitors to a page entitled “Why You’ll Love a Mac.” Curiously enough, the “Why You’ll Love a …

Facebook and others caught sending user data to advertisers

May 21st, 2010

Another day, another scandal involving social media websites. Today the Wall Street Journal is reporting that Facebook — along with MySpace, LiveJournal, Hi5, Xanga, Digg and Twitter — have been sending personal information about their users to advertisers without consent. Depending on how much information users opted to make public on their profile, advertising firms …

Schmidt candid about AdMob, Apple on the eve of I/O 2010

May 19th, 2010

On the eve of I/O 2010, Google CEO Eric Schmidt made some pretty interesting comments to Reuters. First and foremost on his mind was AdMob, the mobile advertising giant that Google has been trying to acquire since November of last year. The $750 million deal is currently on hold as the FTC looks into whether …

Rumor: Verizon working on iPhone ad blitz for this summer

May 11th, 2010

Take this with a handful of salt pills…according to a hot new rumor, Verizon has tapped advertising firm Landor Associates to handle a summer advertising blitz for the launch of a CDMA iPhone. Landor, the people behind the BlackBerry logo amongst other things, are said to be focusing on the branding side of things while …

Apple's launch of iAd could aid Google in aquiring AdMob

April 13th, 2010

If your bid to acquire a company is being questioned by the FTC for “anticompetitive” reasons, you have to love when another high-profile company decides to enter the very same space. So for Google, Apple’s decision to launch its mobile advertising platform, dubbed iAd, could not have come at a better time. Google’s $750 million …

Twitter set to unveil Promoted Tweets

April 13th, 2010

According to The New York Times, Twitter will today announce its first serious attempt at a revenue earning model. Through an advertising program known as Promoted Tweets, companies will be able to purchase the rights to keywords and have their ads strategically placed into related user search results. Not without transparency, Promoted Tweets will labelled …

AT&T asks you to "Rethink Possible"

April 9th, 2010

AT&T’s reputation has been dragged through the mud these past few years in no small part to its network issues, so it comes as little surprise that the company is all set to go through with a major rebranding effort. Based around the slogan “Rethink Possible” (Think Different much?), AT&T will position itself not as …