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December 29th, 2010

Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use …

Google markets Angry Birds as AdMob success story, soon to net Rovio $1 million per month

December 3rd, 2010

Google’s mobile AdMob team has posted a YouTube video touting the advertising success of Rovio’s wildly popular  mobile game, Angry Birds. In the clip, Peter Vesterbacka, Rovio’s Mighty Eagle, says that his company prefers using the ad-supported model featured in the application’s Android version to the paid-application model seen in the iOS game. To date, Angry Birds has …

CALM Act approved by Congress, mandates TV ad volume levels stay level

December 3rd, 2010

Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, Congress approved the CALM (Commercial Advertising Loudness Mitigation) Act, which “requires TV advertisers to ensure their ads don’t play at a volume louder than regular TV programming.” The new bill requires …

Windows Phone 7 and Kinect to launch alongside $1 billion marketing blitz

October 18th, 2010

Remember that $100 million Verizon Wireless spent to introduce the world to its first Android phone, the Motorola DROID? Bush league. The New York Post reports that Microsoft is preparing to drop a cool $500 million marketing Kinect, its upcoming motion-based gaming controller for the Xbox 360. Add to that another estimated $500 million the …

Apple working on video iAds for iDevices, AppleTV?

October 18th, 2010

Publication GigaOM is citing “multiple sources” in a report that claims Apple, Inc. is developing a video advertising system to be incorporated into iAds. The blog reports that the new video adverts would be both Quicktime and HTML compliant and could be targeted (through the use of location and anonymized user data). The speculated service is purportedly being …

U.S. residential broadband speeds average 50% of advertised speeds

August 19th, 2010

The megabit wars are pretty comical on both the residential and wireless broadband fronts. Companies promise internet speeds “up to” a certain number of megabits and label their network technologies with catchy phrases like “power boost.” Recent news stories that come to mind include: a report that WiMax 2 would provide speeds up to 100 Mbps, …

Chitika: iOS 4 accounts for 50% of iPhone traffic

July 23rd, 2010

It took just over a month for iOS 4 to rack up 50% of iPhone traffic according to metrics from online advertising firm Chitika. Chikita has compiled data from over 9 million impressions from Apple devices on its advertising network and calculated that iOS 4 edges out iPhone OS 3.x.x, 50% to 49% respectively. Taking the …

DROID X ad takes a shot at iPhone 4 antenna woes

June 30th, 2010

Apparently Motorola thinks the antenna issues that are plaguing the iPhone 4 are a laughing matter. Based upon this full page ad that was published in today’s New York Times, we’d have to agree. “[…] And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any …

FTC to formally investigate Apple's iPhone policies

June 12th, 2010

According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a formal investigation into Apple’s iPhone policies. The investigation will look into whether or not Apple’s prohibiting developers from using cross-compilers is anti-competitive. It is unclear whether or not the FTC …

Feds taking a close look at Apple's mobile advertising policies

June 10th, 2010

Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language Apple is using in section 3.3.9 of its developers agreement which appears to be directed straight at Google’s AdMob. This information comes to us by way of The Financial Times. …