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Nokia may soon launch $130M Windows Phone ad campaign

July 14th, 2011

Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The advertising campaign, which will apparently kick off in October when Nokia finally begins pushing out Microsoft-powered smartphones, is reportedly valued at just under $130 million. The new global campaign will …

Annual mobile app downloads to jump to 182.7 billion by 2015, IDC says

June 30th, 2011

According to a new report from research firm IDC, annual mobile app downloads are expected to jump from just 10.7 billion in 2010 to 182.7 billion in 2015. The company noted that that developers should keep a close eye on in-app purchases as the primary focus for monetizing applications – a far different approach than …

Amazon intros ad-supported Kindle 3G for $164

May 25th, 2011

Amazon on Monday revealed a new discounted version of its popular Kindle eBook reader. Amazon’s announcement came on the same day Barnes & Noble announced its all-new NOOK eReader. When asked during a Q&A session after Monday’s press conference if Barnes & Noble would ever consider releasing an ad-supported NOOK, CEO William Lynch laughed and …

Google posts 27% increase in revenues; Q1 earnings slightly miss mark

April 14th, 2011

Internet juggernaut Google has released its financial results from the first-quarter of 2011, and things are looking pretty good. The company posted revenues of $8.58 billion during the quarter — which represents a 27% increase year-over-year — with $5.88 billion of that figure being generated by Google-owned websites. The company failed to meet Wall Street’s …

Google still top dog in U.S. online video market

March 17th, 2011

Google still reigns supreme in the U.S. online video market, according to new data released Thursday by comScore. There were more than 5.0 billion U.S. internet video viewing sessions during the month of February, and 1.8 billion of them were on Google sites — which includes YouTube. Google was followed by Microsoft’s sites (48.8 million …

Skype adds ads to desktop software

March 7th, 2011

Skype announced on Monday that it will soon add advertisements to its desktop software. The move is thought to be an effort to introduce a new revenue stream ahead of the company’s IPO, which will occur this year. The new display ads will be rolled out in the U.S., U.K. and Germany this week, and …

ShopAlerts brings location-based advertising to AT&T phones

February 28th, 2011

AT&T on Monday announced ShopAlerts, a new mobile advertising service that will introduce location-based ads to the AT&T wireless network. The service, developed by AT&T Advanced Ad Solutions and Placecast, will serve advertisements and special offers to subscribers’ cell phones when they are in the vicinity of a participating retailer. Initially, the service is only being offered …