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‘Be Bold’ is a bust: Ad blitz didn’t help BlackBerry 7 sales in February

March 5th, 2012

Research In Motion’s increased marketing efforts centered around its “Be Bold” campaign in North America have not paid off according to Canaccord Genuity. Sales of BlackBerry 7 smartphones, and specifically the BlackBerry Bold 9900 and Curve 9360, were poor in February, Canaccord analyst Mike Walkley wrote in a research note late Sunday night. “Our February …

Samsung Galaxy S III launch reportedly confirmed for April

March 2nd, 2012

The sequel to Samsung’s wildly popular Galaxy S II will launch in April. ZDNet Korea claims to have confirmed the time frame with Cheil Worldwide, Samsung’s marketing and advertising agency. The firm is reportedly planning a huge campaign in the United Kingdom, one of the Galaxy S III’s initial launch markets, and the focus of …

How to stop Google ads from tracking you on the web

February 28th, 2012

It was recently revealed that Google and a number of advertisers had found a way to bypass some privacy features in modern web browsers, allowing them to forgo third-party cookie policies and serve targeted ads regardless of a user’s privacy settings. The report caused a stir among privacy advocates and consumers alike, and it prompted …

Apple’s iOS accounts for 35% of mobile ad impressions in January, passes Android

February 24th, 2012

InMobi, the largest independent mobile advertising network, on Friday announced its “Mobile Insights Report: North American Edition” for the month of January, reports AppleInsider. Thanks to the launch of the iPhone 4S, Apple’s iOS mobile platform surged 12 points to surpass Google’s Android operating system in North American ad impressions. Apple’s share of 23.2% in …

With iAd still struggling, Apple again slashes minimum spend

February 15th, 2012

In an effort to attract more advertisers and to compete with major players like Google, Apple has once again slashed the minimum spend required by campaigns on its iAd mobile advertising platform. The figure has now dropped to $100,000 according to a report from AdAge, just 10% of Apple’s original requirement. The Cupertino-based company initially required …

Can these four superheroes rescue RIM?

January 31st, 2012

Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing efforts are such a priority, …

Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

January 30th, 2012

Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger scale however, Samsung is hoping to …

Google reports solid Q4 growth but misses revenue, EPS estimates

January 19th, 2012

Google on Thursday reported solid growth in the fourth-quarter of 2011, but the company missed earnings estimates and shares of Google stock took a hit as a result. The Mountain View, California-based company pulled in $8.13 billion in revenue during the December quarter, up 25% from the same quarter in 2010, and earnings came in at …