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Advertising

End of an era: "Get a Mac" ads rumored to be finished

April 8th, 2010

Apple’s “Get a Mac” TV spots featuring Justin Long and John Hodgman may soon be a thing of the past if the suspicions of its two stars are correct. During an interview with AV Club, Long was asked about the future of the now iconic commercials that have been on the air since 2006. His …

Palm cuts ties with advertising agency

April 6th, 2010

You know those God awful Palm Pre ads you haven’t been able to escape from for the past year? Well it looks like they’re going to go away for good because it has been revealed that Palm has cut all ties with Modernista, the advertising agency that created the terrible spots. No word yet who …

Apple rumored to introduce iAd on April 7th

March 27th, 2010

Steve Jobs and Eric Schmidt might have been able to put their differences aside yesterday as they enjoyed a cup of coffee, but the ol’ rivalry might soon be kicked up a notch Emeril Lagasse-style as there is now talk Apple is going to unveil its very own mobile advertising service on April 7th. Reportedly to …

Apple set to purchase mobile ad company Quattro Wireless?

January 5th, 2010

It looks like Apple is getting ready to take on Google in the mobile ad space as the latter had recently purchased AdMob for $750 million. Quattro Wireless, a direct competitor of AdMob, will be picked up by Apple for a cool $275 million according to BoomTown. The company has already raised approximately $30 million …

MobileRL wants you to download its software so it can spy on you!

December 25th, 2009

With rising concerns for privacy these days, advertisers are having an increasingly difficult time gathering personal consumer data. MobileRL, an Israeli start-up, is looking to change or “revolutionize” the way information is collected for ad purposes. The Israeli company wants you to download software onto your phone which will allow them to turn it into …

What happened to being cool?

December 7th, 2009

Avril Lavigne. Luke Wilson. Whoopi Goldberg. Those three names don’t exactly jump out and immediately connect with us when we see them. And isn’t that the point of advertising? The point of branding? To connect to something, identify with it, and relate to it. Sure jazzy music and clean visuals (or dark, ominous tones with …

Microsoft and Yahoo ink search deal

July 29th, 2009

Microsoft and Yahoo fiiiiiiiiiiinally announced a search partnership this morning, bringing to an end months of endless rumors and speculation. The deal will provide Microsoft with a 10-year license to use Yahoo’s core search technologies and integrate Yahoo’s platform into Microsoft’s current search offering, Bing. Yahoo will focus on the advertising and will be the …

Microsoft to debut Bing search engine alongside $80 million ad campaign

May 26th, 2009

It’s been a while since rumblings of Kumo, Microsoft’s codename for its new searching engine offering, made the rounds. From the looks of things, that’s about to change… Big time. Redmond is said to be preparing to launch Kumo — with the final name “Bing” — alongside a massive $80 million advertising push that will …