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adidas futurecraft 4d

New ‘4D’ Adidas shoes are catered to your weight

April 8th, 2017

Back in the 1990s all it took to sell shoes was a celebrity — typically a sports star — to give them a half-hearted endorsement. That’s it. These days the footwear market is much different, and consumers dropping big bucks on name brand kicks demand some serious pageantry. Adidas is offering plenty of that and …

adidas 3d runner

Adidas wants to sell you 3D printed shoes for $333

December 13th, 2016

Most of the time, when we think of 3D printing we imagine it being a low-cost endeavor. Aside from the upfront cost of the machines, actually printing something is supposed to be the new, easy way to make objects appear out of thin air, and for a fraction of the cost of buying it outright. Adidas …

Lodsys goes after top-dog gaming firms Atari, EA, Rovio in patent suit

July 22nd, 2011

Lodsys, the company that has been accusing iOS and Android developers of illegally using its in-app purchasing technology, is now also targeting high-profile gaming firms such as Atari, Electronic Arts, Angry Birds lab Rovio, Square Enix and Take-Two Interactive. According to FOSS Patents, Lodsys had this to say about Rovio: Defendant Rovio has infringed and …

ForeSee Results files declaratory lawsuit against Lodsys

June 10th, 2011

ForeSee Results, an industry analyst firm, has filed a declaratory lawsuit against Lodsys in the U.S. District Court for the Northern District of Illinois. ForeSee Results has a few big customers — such as Best Buy, WE Energies, and Adidas — that have reportedly been threatened with legal action by Lodsys, and so the firm …