
Crazy Ooho edible water spheres didn’t pan out, so the company pivoted
Startups come in all shapes and sizes, but when your business model seeks to replace one of the most simple, ubiquitous products on the planets — in this case, plastic bottles — it really has to be unbelievably brilliant to have any chance at success. Enter Ooho, an “edible bottle” created by startup Skipping Rocks …