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It only took two days for Adblock Plus to stop Facebook’s new ads

August 11th, 2016 at 3:55 PM
Facebook vs Adblock Plus

Two days. That’s how long it took for Adblock Plus to start blocking ads on Facebook again after the social media giant found a way to bypass ad blockers. As long as you’re running the most recent version of Adblock Plus, you shouldn’t see ads any longer when you load up the News Feed in your browser.

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“Two days ago we broke it to you that Facebook had taken “the dark path,” and decided to start forcing ad-blocking users to see ads on its desktop site,” writes ABP’s Ben Williams. “We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations.”

Unfortunately, as the “filter has not been heavily tested,” there’s a chance it’ll block more than just ads, a point which Facebook has unsurprisingly pounced on.

“We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages,” a Facebook spokesperson told The Verge. “This isn’t a good experience for people and we plan to address the issue.”

How exactly Facebook plans to “address the issue” remains to be seen, but Williams warns that Facebook could basically flip a switch at any time to “re-circumvent” the new filter as well. Both Facebook and ABP appear ready for a continual back and forth for the foreseeable future.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.

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