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Biden supporters are trying to replace Let’s Go Brandon with this viral phrase

Updated Nov 28th, 2022 10:09PM EST
let's go brandon
Image: Leigh Vogel - Pool via CNP/MEGA

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After weeks of outrage over the anti-Biden “Let’s Go, Brandon!” meme spreading like wildfire across social media, supporters of the president are now starting to coalesce around a catchphrase in response to it. The original, of course, was imbued with such virality that it’s shown up in the halls of Congress, and Florida Gov. Ron DeSantis recently garnered cheers for lambasting “the Brandon administration,” to say nothing of this phrase now adorning merchandise like hats, shirts, and chart-topping songs on iTunes as well as the Billboard Hot 100.

None of that could have happened if there wasn’t a deep-seated current of frustration and anger over the direction of the country right now. “Let’s Go, Brandon!” as an encapsulation of this moment is so perfect, really, because as a short and succinct catchphrase it nevertheless contains multitudes. It’s a reflection of media bias that has long animated conservative politics. It lets people vent anger at this White House and its policies in a creative way. And that brings us to the new counterweight from Biden supporters.

Let’s Go Brandon vs Thank You Brandon

A couple of weeks ago, whoever runs the president’s Twitter account posted a tweet you can see above that seemed to prove the White House is well aware of the Let’s Go Brandon slogan and its euphemism for the president. Why else, after weeks of this all catching fire, would the Biden Twitter account post that he’s working hard for, of all people, a guy named Brandon?

At any rate, the president’s supporters are now taking things further. #ThankYouBrandon is the hashtag and catchphrase they’re now using to praise President Biden. And it does make a certain kind of sense, to include Brandon in this new one.

For one thing, keeping Brandon in the new phrase could end up muddying the waters of awareness. If people’s first interaction is with the second phrase? It might not immediately register that conservatives are actually using Brandon as a pejorative term.

And speaking of that name, Brandon:

Who is Brandon everyone is talking about?

The Let’s Go, Brandon phenomenon stems from an episode in early October at the Talladega Superspeedway. Brandon Brown had just won a NASCAR race. And sportscaster Kelli Stavast at one point commented during an interview with Brown afterward how the crowd seemed to be chanting in his honor: ‘Let’s go, Brandon!”

Unfortunately, that’s not actually what they were chanting. The crowd was very clearly addressing President Biden, not Brandon. Only, with an f-bomb in front of his name instead of “Let’s go!” To conservatives, the moment couldn’t have been scripted any better. It was proof of media bias on TV, right there in front of their eyes. And thus, Let’s Go Brandon was born — crystallizing a host of grievances in just three words.

Pro-Biden tweets

Below, meanwhile, you’ll find a sampling of some recent tweets showing the new catchphrase in use among Biden supporters. “Thank You, Brandon,” probably won’t be chanted in sports stadiums anytime soon like the first phrase, but it does appear to nevertheless be catching on. A battle of the competing Biden catchphrases has begun.

Andy Meek Trending News Editor

Andy Meek is a reporter based in Memphis who has covered media, entertainment, and culture for over 20 years. His work has appeared in outlets including The Guardian, Forbes, and The Financial Times, and he’s written for BGR since 2015. Andy's coverage includes technology and entertainment, and he has a particular interest in all things streaming.

Over the years, he’s interviewed legendary figures in entertainment and tech that range from Stan Lee to John McAfee, Peter Thiel, and Reed Hastings.

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