Google might be “evil” according to some, but we’ve never heard of the company launching a stealth smear campaign against one of its competitors in an effort to influence the media. That is what Facebook is said to have confirmed doing recently and, if true, the revelation could leave a sizable blemish on Facebook’s already tarnished public image. The Daily Beast on Thursday reports that Facebook hired PR firm Burson-Marsteller to attempt to persuade writers at several publications to publish Google-bashing pieces about the Internet giant’s “Social Circle” product invading users’ privacy. Privacy? How ironic. The campaign, shamefully led by two former journalists, backfired when a blogger Burson contacted decided to publish the firm’s emails. There is silver lining in all this, however: if Facebook is threatened enough that it is trying to pull off a catty stunt like this, Google might actually have a social offering worthy of Facebook’s, and our, attention.


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.