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Yahoo US search share sputters, Google rebounds

Updated Dec 19th, 2018 6:16PM EST

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Following a six-month upward trend for Yahoo’s US search market share, Bartz’s baby hit a brick wall in February according to comScore, sliding slightly from 21 percent in January to 20.6 percent. It’s a very small decline of course, but you can be sure Yahooligans would have liked to see a continued upward trend as Microsoft shows a renewed interest in search talks. At the same time, Yahoo’s share still sits above the crucial 20 percent mark which is no small feat considering the dominant opposition. Slight slip aside, Yahoo is unquestionably making good progress as comScore reports an astounding 12 percent year to year growth in Q4. Other notables from the February US report: MSN dropped to 8.2 percent from 8.5 percent in January, Ask rose to 4.1 percent from 3.7 percent in January, AOL stayed flat at 3.9 percent and Google snuck up to 63.3 percent from 63 percent in January.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.