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Microsoft CEO Steve Ballmer: Windows Phone 8 will finally make Microsoft relevant in mobile

Zach Epstein
November 5th, 2012 at 2:14 PM
Windows Phone Sales

As Microsoft (MSFT) enters the third year in its slow smartphone comeback campaign, sales of Windows Phone-powered handsets are still barely a blip on the radar. According to the company’s chief executive Steve Ballmer however, the new Windows Phone 8 platform will soon change the game. “With the work we have done with Nokia (NOK), HTC (2498), Samsung (005930) and others … there is now an opportunity to create really a strong third participant in the smartphone market,” Ballmer said at a Windows Phone 8 launch event in Israel, Reuters reports.

Ballmer continued, “We’re still relatively small … I expect the volumes on Windows Phone to really ramp quickly.”

Google’s (GOOG) Android platform and Apple’s (AAPL) iOS currently combine to make up the bulk of the smartphone market, and Ballmer says Microsoft plans to spend more on marketing Windows Phone 8, the Surface tablet and Windows 8 than it has on any other products in its storied history.

Smartphones running the Windows Phone 8 operating system will begin launching later this month.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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