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Weak demand for Windows Phone 8 devices expected

Zach Epstein
October 31st, 2012 at 9:15 AM
Windows Phone 8 Demand 2012

While Windows 8 has been the center of attention lately when it comes to Microsoft (MSFT), the company has another major operating system update ready to roll out. Microsoft on Monday showcased Windows Phone 8 as the version of its mobile platform that will finally take off after more than two years crawling along at the bottom of the smartphone food chain, but not everyone is convinced. According to a new report, original equipment manufacturers in Taiwan are not expecting strong demand for smartphones powered by the newly updated mobile platform.

Unnamed industry sources tell Digitimes that “market demand for [Windows Phone 8] smartphones is not expected to be considerably large.” The anonymous industry watchers cite strong competition from Apple’s (AAPL) iPhone and various Android models as one of the reasons sales will likely be slow, and they also state that the learning curve involved with a potential switch to Windows Phone will be a barrier.

Smartphones powered by Windows Phone 8 are expected to begin rolling out in early November, and BGR recently reviewed the HTC Windows Phone 8X, which will be among the first new flagship Windows Phones to launch.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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