Wii Propells Nintendo Earnings in 2007

The first three quarters of the fiscal year have been very, very good for Nintendo. The Wii has had incredible sales this year and of course it was one of the hottest gifts this past holiday season. Nintendo’s net profits for the nine-month period ending December 31 ballooned up to $2.43 billion as total Wii sales reached and surpassed the 20 million unit mark. Net earnings were up 96.3 percent over the same period in 2006; that’s right, Nintendo’s profits have doubled in a year. What’s more is that Wii sales don’t appear to be showing any signs of slowing down. Beyond being desired by gamers of all ages, the Wii is attracting new consumers to console gaming like no system has in ages. Nintendo is drumming up business from all age ranges and demographics like no competitor could dream of; You’re not going to catch grandpa rocking Halo anytime soon but entire senior bowling leagues have been formed around the Wii! The DS has also been a big seller for Nintendo as they have unloaded 24.5 million units so far this fiscal year. Long story short, Nintendo is killing it. The Wii has been nothing short of spectacular for the Japanese gaming giant. Systems have sold well, games have sold well and the Wii’s unique wireless controller setup has intrigued the masses like nothing else in recent history.

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